Data & Reports

TOURISM DATA & REPORTS

Reliable data helps tell the story of how travel fuels Campbell County’s economy. This page serves as a central hub for partners, researchers, and tourism professionals who need accurate, easy-to-access information. Here, you’ll find quarterly snapshots, annual summaries, and curated reports that highlight performance trends across lodging, visitor spending, workforce, and more.

All reports are available as downloadable PDFs — giving local stakeholders a clear view of how tourism contributes to community growth and long-term economic vitality.

What You’ll Find

Each quarter, new insights are compiled from trusted industry sources to give a well-rounded picture of Campbell County’s visitor economy. Local STR data tracks hotel occupancy, average daily rate, and overall revenue performance, helping illustrate lodging trends over time. The Wyoming Office of Tourism contributes statewide and county-level data, including tax revenue from the Leisure and Hospitality sector, workforce breakdowns, and visitor spending patterns.

You’ll also find data on traveler origin markets, showing where visitors are coming from and how their trips impact local businesses. Behavioral insights — such as day trip versus overnight trends — help partners plan for the right mix of experiences and services.

Lodging tax reports provide further transparency into the local and statewide funding that supports marketing, events, and tourism infrastructure. In addition, AirDNA summaries offer a snapshot of short-term rental activity across the county, while attribution data from platforms such as Azira and Expedia, when available, show how marketing investments translate into measurable visitor engagement.

How to use this information

This library is designed to help partners turn data into action. Reports can inform business strategies, support grant applications, and guide future investment decisions. Whether you’re preparing a presentation, evaluating marketing results, or advocating for tourism funding, these resources make it easier to demonstrate the tangible impact of travel in Campbell County.

The collection will continue to grow as new tools and datasets become available, ensuring local stakeholders always have access to credible, relevant insights.

Browse Reports

Quarterly and annual reports are available for download below.

Order Your Visitors Guide Here

Use the link below or navigate to our contact page to order a copy of our visitors guide!